Designing ingenious packaging for life-changing organic products
L&A developed the packaging solution and brand voice for Toockies. These organic dishcloths are hand-knitted by women in a rural village in India as a way to take charge of their finances…and their destiny. Our design ensures the labels are competitive on-shelf at major U.S. retailers while allowing for production on ink-jet printers then hand-assembled by the artisans in their small village. Each knitter learns to write her name and signs the labels on the products she creates, adding a personal connection with customers in the U.S.
Illustration + Icons