L&A’s creative director, Barbara Phillips-Barrett, recently judged a wine packaging competition. After years as both a grower and package designer in the Napa Valley, this was a fun and informative experience! Whatever product you’re packaging we discovered a number of trends (and hazards) to watch out for as you go through the packaging process.
For many potential customers your website will be the first point of contact they have with your business. What does your website say? Is it modern and easy to use with just the right amount of information, and does it accurately reflect your business today? Or does it look, feel and sound like the company you were five years ago?
Businesses, industries and technologies are constantly evolving, and to remain credible and competitive, your online presence must reflect that evolution.
Rebranding can be tricky, especially if your business is established and has a history. Rebranding means overhauling your company’s goals, message, and culture — not just its logo. Here are some tips that can help ensure a successful rebranding effort.
Are you getting the attention you want from the customers and prospects you’re targeting? Here are four sure-fire ways to grab your audience.
What are Toockies?
Toockies are organic cloth scrubbers handmade by women in a rural village outside Calcutta, India. They are mighty little cloths that clean just about anything and are sold through large and small retailers in the U.S.
We recently had a fun meeting with San Francisco Bay Area housewares execs. Colleague Vicki Küng, co-creator of the Museum of Robots, invited L&A to give a presentation to the Chief Officers Reaching Excellence (CORE) of The International Housewares Association. We spoke about branding and packaging, both topics that we had heard cause the members’ confusion and grief.