When developed strategically, a good name can make your marketing easier and less costly over the long term. A good name will also become more and more valuable over the life of the brand. We call it brand equity, and it’s something you can start building immediately by choosing your name strategically.
A good name must be memorable, easy to pronounce and spell, capture your brand’s essence, and have longevity. But those are just the basics—there’s much more to consider. [Read more…]