L&A’s creative director, Barbara Phillips-Barrett, recently judged a wine packaging competition. After years as both a grower and package designer in the Napa Valley, this was a fun and informative experience! Whatever product you’re packaging we discovered a number of trends (and hazards) to watch out for as you go through the packaging process.
For many potential customers your website will be the first point of contact they have with your business. What does your website say? Is it modern and easy to use with just the right amount of information, and does it accurately reflect your business today? Or does it look, feel and sound like the company you were five years ago?
Businesses, industries and technologies are constantly evolving, and to remain credible and competitive, your online presence must reflect that evolution.
We had fun visiting with clients and colleagues at the Winter Fancy Food Show again this year. As always, we discovered smart new brands with marvelous products to share with you.
When you’re evaluating the many choices available to you for branding and marketing support, make sure that you’re shopping smart.
There are a few tools you should be getting as part of the engagement that will save your company time, money and countless headaches.
You don’t always need an across-the-board (and expensive) effort to stand out and be noticed. A single marketing project can be a touchstone for strengthening your brand.
Every year we enjoy visiting clients, colleagues, and discovering new brands and products at the Winter Fancy Food Show in San Francisco. We found 10 to share with you.