L&A’s creative director, Barbara Phillips-Barrett, recently judged a wine packaging competition. After years as both a grower and package designer in the Napa Valley, this was a fun and informative experience! Whatever product you’re packaging we discovered a number of trends (and hazards) to watch out for as you go through the packaging process.
Are you getting the attention you want from the customers and prospects you’re targeting? Here are four sure-fire ways to grab your audience.