Planning for Success

Whether your goal is to increase revenue, reinvent your brand, or bring a new product to market, it’s good to make sure you and your team have focused goals and clear expectations to share with your design team.

We encourage you to call us about anything. But if you want to take a little time beforehand, the answers to these questions will help both of us have a more productive conversation and produce a better plan for your success.

To make this easy you can download, add your answers, and share with your team, too. » Download Spec Sheet (PDF)

What’s your project about?
What’ll your company look like in 5 years? 10 years?
What are your company’s strengths? Weaknesses?
What’s the perception of your company? What do you want it to be?

Who’s your audience?
Do you want to reach a different one?
What are the best ways you’ve found (so far) to reach them?

Is there a competitor you admire most? Why?
What’s your competitive advantage?
Why do customers choose your services/products?
What marketing techniques do you feel are most effective among your competitors?
What are the trends and changes currently affecting your industry?

What major points or messages do you want to convey?
What points or messages do you want to avoid?
If you could get one sentence through all the clutter, what would that be?

Approval Process
Who’s involved in the process and who signs off on final design decisions?

Schedule
When must the message get to the audience for maximum effect? (i.e. trade shows, events, product intro dates)

Budget Range
If you know what you want to spend, this information will make it much easier for us to recommend an approach for your project.

  • Under $50,000
  • $50,000–$100,000
  • Over $100,000
  • Unsure (That’s OK, too)

Sharing your answers will help you get the best quality creative work, regardless of the design team you choose. Here’s to your success!