Updating a naturopathic brand to reflect the image of modern health
L&A worked with NaturoDoc as the company prepared to take the brand to the next level, both online and on the shelf. We developed a brand strategy, with key values, messages and voice that speak to a diverse audience including consumers and healthcare practitioners. We also updated the brand’s visual identity and packaging system to reinforce an image of modern health, innovation and trust without confusing existing NaturoDoc customers.
Packaging Design + Prototyping
Web Design + Consultation