Case Studies Healthcare | NaturoDoc
Updating a naturopathic brand to reflect the image of modern health
NaturoDoc came to L&A to develop a fresh brand look, key messages and voice that clearly communicate the benefits of their line of naturopathic products.
- Create a brand that appeals to a global audience of both men and women of diverse ages and economic levels as well as a secondary audience of healthcare practitioners.
- Emphasize the benefits of naturopathic medicine including price, safety and effectiveness while communicating our client’s key values of wellness, innovation and trust.
- Ensure visual recognition by current customers of the new identity.
- Develop a brand architecture to provide consistency across all applications of the NaturoDoc brand.
L&A worked with NaturoDoc to develop a solid understanding of their business and goals. Our creative brief identified marketplace challenges, defined brand attributes and outlined customer profiles to guide our decision-making.
We built a flexible brand architecture as part of the NaturoDoc Style Guide to ensure consistency across future marketing materials.
We designed two logotype ‘lock ups’ (square and horizontal) to provide flexibility and ensure maximum legibility in all media, both screen and print.
Visual Identity Reinterpreting the sun and tree elements–as well as updating the color palette–brings a feel of modernity to the brand while reinforcing new key messages of health, wellness, innovation and trustworthiness. These thoughtful modifications appeal to new audiences while ensuring continued recognition by those who are already familiar with the brand.
Typography Proprietary lettering and imagery create a more unique and professional logo.
Color NaturoDoc’s brighter red, yellow and green colors are more noticeable and lend an emotional sense of wellness. The new red and orange colors signify optimism—appealing to an audience that often has health concerns.
Style Guide The guide is used both internally and by our client’s partners to ensure consistent application of NaturoDoc’s logo, color palette, typography, photography, and illustration style across all marketing vehicles, including web and print applications.
Packaging New packaging design applies to all shapes and sizes of NaturoDoc’s proprietary formulas, showcases the new logo, is bright, visible and optimistic, continues to emphasize the natural theme with a wave element and now includes easy-to-read instructions.
NaturoDoc is strongly positioned with a clear, fresh brand identity and voice that reflect and support their key values and distinguish them from competitors, both online and on the shelf.
In addition to providing consultations and free educational resources, NaturoDoc sells natural health products through their website and online retailers to enhance their customers’ quality of life.
Packaging Design + Prototyping
Web Design + Consultation