L&A’s creative director, Barbara Phillips-Barrett, recently judged a wine packaging competition. After years as both a grower and package designer in the Napa Valley, this was a fun and informative experience! Whatever product you’re packaging we discovered a number of trends (and hazards) to watch out for as you go through the packaging process.
For many potential customers your website will be the first point of contact they have with your business. What does your website say? Is it modern and easy to use with just the right amount of information, and does it accurately reflect your business today? Or does it look, feel and sound like the company you were five years ago?
Businesses, industries and technologies are constantly evolving, and to remain credible and competitive, your online presence must reflect that evolution.
How many times do projects get sidelined because we’re not sure who or what we need to get it done? And how many times have we settled for a jack-of-all-trades when we really needed someone with a specific skillset to help us?
When choosing service providers–whether it’s a creative agency, a legal team, or even an accounting firm–there are two ways you can go: generalist or specialist.
Do you ever find yourself stuck in a state of indecision? There’s usually a reason for it. It’s not because you don’t want to make a decision. More often, its because you’re not confident in the proposed solution, or you’re not confident you’re solving the right problem.
Indecision can be a big roadblock and I’d like to offer a few tips, from a design perspective, on how you can kick indecision to the curb.
We had fun visiting with clients and colleagues at the Winter Fancy Food Show again this year. As always, we discovered smart new brands with marvelous products to share with you.