Industries Healthcare + Technology
Rebranding to compete in a growing and competitive category
iHealth engaged L&A to strengthen their positioning and sales in the increasingly competitive mobile healthcare category. We refreshed iHealth’s visual identity, developed a proprietary color palette, identified key messages and crafted a friendly and approachable brand voice. A multilingual universal packaging system was designed to strengthen our client’s international presence. All new packaging complies with Apple guidelines to ensure placement in Apple Stores as well as other large retailers including BestBuy and Target.
“Our packaging, website and logo were outdated and in need of a major overhaul. L&A’s assessment of iHealth’s brand became the backbone for our strategy. Building on our brand equity, they designed info graphics and easy-read multilingual packaging that has garnered coveted space among our competition at all of our retail partners. L&A delivered beyond expectations. I wholeheartedly recommend this responsible and creative team of professionals!”
— Karyn S. Anderson, Director of Marketing
Illustration + Icons
Packaging Design, Structure + Prototyping