Taking a national brand to a global market with unity and cohesiveness
L&A has partnered with kitchen brand leader Kuhn Rikon for more than a decade. We successfully updated the company’s visual identity to satisfy new Swiss trademark requirements without sacrificing brand equity within the marketplace. We also worked with Kuhn Rikon’s regional business units to establish standards for consistency across the organization, as well as developed a universal design system that facilitates brand extension to markets all over the world. L&A has successfully addressed packaging for more than 1,500 of Kuhn Rikon’s kitchen products in five languages, developed 600 new package designs and produced six multilingual catalogs.
“I have worked with Lamfers & Associates for almost 15 years! They have helped Kuhn Rikon with many services such as catalogs, retail packaging, POS material, consumer and trade ads and have been able to carry a consistent and clear branding message throughout these various materials. Most importantly it has always been a pleasure working with every single team member of L&A.”
— Rudy Keller, Founder Kuhn Rikon Corp.
Naming + Tagline Development
Illustration + Icons
Packaging Design, Structure + Prototyping
Copywriting + Editing
Web Design + Consultation